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Since its inception in 1906, New Balance has been a brand synonymous with quality, innovation, and a deep-rooted commitment to the athlete. Unlike many other global sportswear brands, New Balance has carved out a unique niche by blending timeless design with cutting-edge technology, ensuring that every product resonates with both performance and style.
The story of New Balance began in Boston, Massachusetts, where the brand was originally established as the New Balance Arch Support Company by William J. Riley. Initially, the company specialized in crafting arch supports designed to improve shoe fit. Riley was inspired by observing the three-toed stance of chickens in his backyard, which led him to create flexible, three-point arch supports that revolutionized footwear comfort.
It wasn’t until the 1930s that New Balance transitioned into manufacturing sneakers. The company started producing customized running shoes for athletes, focusing on tailor-made designs to meet individual needs. This was a defining moment for the brand as it began to establish itself in the competitive world of athletic footwear. By the 1970s, New Balance had introduced its iconic 990 series, which emphasized not only performance but also durability and craftsmanship—an ethos that continues to define the brand today.
What sets New Balance apart from its competitors is its unwavering commitment to domestic manufacturing. While many brands have outsourced production, New Balance operates several factories in the United States and the United Kingdom, ensuring that a significant portion of its products are "Made in the USA" or "Made in the UK." This commitment to local production not only supports the workforce but also allows the brand to maintain strict quality control and craftsmanship standards.
Over the years, New Balance has diversified its product lineup to cater to a wide range of sports and lifestyles. From performance running shoes and athletic wear to casual sneakers and collaborations with high-fashion brands, New Balance has managed to stay relevant while staying true to its core values. The brand has also embraced technological advancements, such as its Fresh Foam cushioning and Energy Arc midsole technology, to enhance the performance and comfort of its products.
As New Balance enters its second century, the brand continues to innovate and inspire. It remains dedicated to quality, performance, and the unique blend of tradition and modernity that has defined it for over a century. New Balance is not just a brand—it’s a testament to the power of authenticity and passion in creating products that truly make a difference to athletes and everyday wearers alike.